NISC Builds Marketing Partnership with Pioneer Utility Resources - National Information Solutions Cooperative (NISC)

NISC Builds Marketing Partnership with Pioneer Utility Resources

Announced at NRECA Connect in Baltimore: NISC Marketing Partnership will Help Members Leverage Integrated Solutions to Enhance Marketing Efforts

Baltimore, May 9, 2024 – National Information Solutions Cooperative (NISC), a leading provider of IT solutions to broadband and utility organizations, announced a partnership with Pioneer Utility Resources to enhance the organization’s IT offering by adding scalability and flexibility for Member marketing content.

“The utility industry is in transition, and consumers are looking for new, innovative programs that cover everything from streamlining net metering and solar interconnection agreements to EV charger rebates and scholarship programs,” said David Bonnett, Chief Solutions Officer for NISC. “We’re excited to work with one of the leading marketing organizations in the industry to help our Members leverage NISC solutions and build programs and campaigns that adapt to the rapidly-evolving energy industry.”

Announced at a special event during NRECA’s CONNECT Conference, taking place this year in Baltimore, NISC announced that the IT cooperative will be working with Pioneer Utility Resources to build a certified partner ecosystem to support the growing demand from NISC Members and their marketing needs. The partner ecosystem is designed to help Members leverage fully-integrated marketing applications to design, develop and implement strategic campaigns and programs.

“Pioneer and NISC share many Members, and by teaming up we’re taking the principle of cooperation among cooperatives to a new level,” said Pioneer CEO Michael Shepard. “We’re always looking for ways to make life easier for our Members. This partnership centers on how we can raise Member awareness and storytelling success using existing tools. Pioneer’s staff will leverage NISC training and connections to fast-track shared Member needs and ensure Utility Pioneers know how to effectively use NISC’s products.”

Pioneer, as a certified partner of NISC, has in-depth knowledge of NISC’s Marketing solution and will be able to help Members maximize their use of the product as well as scale the solution to meet Member needs.

NISC’s Marketing Solution is fully-integrated with the NISC Enterprise. The solution is built to help Members leverage customer data to effectively target campaigns and maximize their return-on-investments. The solution includes tools for Campaign Management, Lead Management, Market Segmentation, Program Management, Sales Opportunities and SmartHub Crowdsourcing. Paired with NISC’s Multi-Channel Messenger solution, Members can run campaigns, create communication plans and measure success.

Visit to learn more about NISC Marketing and the other solutions that make up the NISC Enterprise.

About Pioneer Utility Resources
Pioneer is a not-for-profit communications and marketing cooperative based in Hillsboro, Oregon. Formed in 1956, it provides agency-style communications services to consumer-owned utilities and affiliated organizations in 46 states. Marquee products and services include 11 consumer magazine brands reaching more than 1.3 million U.S. utility households. The cooperative also provides broadband marketing, social media engagement, responsive website design and hosting, podcast production and custom communications services. Pioneer is built to share member stories.

Pioneer also owns Efficiency Services Group, which specializes in energy-efficiency program support and installation services primarily in the West, and NewsData, which publishes industry-leading, independent newsletters covering the utility sector in California and the Pacific Northwest. Pioneer is also the largest shareholder in General Pacific, a Fairview, Oregon-based electric supply company.

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