Campaign Highlights a Renewed Focus on Delivering Value Across the Enterprise
Mandan, N.D., Jan. 23, 2023 – National Information Solutions Cooperative (NISC), a leading provider of software and solutions to utility and broadband companies, launched a new campaign featuring the experiences Members have had with NISC as well as NISC employees and their career journey with the technology cooperative.
The campaign’s goal is to elevate NISC’s brand awareness and increase perceptions about the value of being an NISC Member and employee by encouraging visits to NISC’s Vision of Value website, where a collection of curated videos can be found featuring both NISC Members and employees alike. The topics center on five main elements: Solutions, Service, Partnership, Values and Culture. NISC has been and will continue to cultivate stories from new and existing Members across the U.S. as well as employees from the four main campuses.
“At NISC, we have a Vision of Value, and that’s more than just the tagline,” said Dan Wilbanks, NISC President and CEO. “Every day, we strive to provide value in all that we do because we understand how important overall value is to the utility and broadband organizations that we serve; those organizations who are delivering critical services to their beloved communities.”
The campaign includes a series of videos housed on a graphically rich, interactive website, email campaigns, earned and paid media, digital banners, social media and print advertising. Developed internally, the campaign will be distributed by NISC as well as by industry media outlets and associations, such as Telecompetitor, NTCA and NRECA, strategically placed to reach both utility and broadband industries across the country.
“When you have dedicated employees who truly understand the needs of the Members, who work tirelessly to bring the greatest solutions and support to them, you know you bring something that no price tag can reflect,” said Jeff Nelson, NISC Vice President of Corporate Services. “The employees are the heart of NISC, and we know those very employees are the force behind all the stories our Members share in this campaign about their NISC experience – and the value their partnership with us brings to their organization and their community.”
Want to learn more about the Value of NISC? Visit www.NISCValue.coop today.