With the recent launch of our advertising campaign, Membership Amplified — which is focused on providing quality solutions and software along with a dedicated partnership — we decided it was time to upgrade our trade show booth to better reflect that theme as well as NISC’s growth.
Our new booth was unveiled at this year’s NTCA RTIME Expo in New Orleans as well as NRECA’s TechAdvantage Expo in Orlando. Featuring an open and inviting floorplan, ample space for product demos and comfortable seating, the booth provided a great space for NISC staff, Members and potential members to collaborate and share ideas.
“We’ve heard great compliments from our Members saying it’s a much more relaxing and inviting environment for them to come into the booth, sit down and have one-on-one conversations with NISC staff,” said Sarah Thorowgood CMP, senior meeting planner for NISC.
The booth also features the same branding and green color scheme as our Membership Amplified campaign, a drastic difference from our normal red.
“Membership Amplified is our new marketing theme for this year and we really wanted to pull that into the booth,” said Thorowgood. “Green is a far step from our regular NISC red, but it offers a fresh look and it stands out really well in the Expo hall.”
Learn more about Membership Amplified at www.membershipamplified.coop!